the visible craft

Marketing support for artists ready to be seen

You've got the art. Now let's get people to it.I help emerging and established visual artists grow their online presence through clear marketing strategy, social media support, and done-for-you templates designed specifically for creatives.

This is for you if:

- You're posting but not gaining traction
- You feel awkward promoting your work
- You don't know what to say in captions
- You want to grow without becoming too "salesy"
- You're ready to take your art seriously

Services

Emerging artist creating content for social media to grow their online art presence

The Studio Visibility Audit

Price: $225

Focused, structured feedback on how your work is being presented and understood online.This is for artists who have built some rhythm and want sharper clarity.You’ll receive:
- Review of up to two platforms
- Feedback on positioning and messaging clarity- Bio & headline refinement suggestions- Notes on invitation visibility and consistency- 3–5 specific strategic adjustmentsDelivered as:- Written summary- A recorded 20–30 minute walkthroughNo "growth hacks."
No algorithm talk.
Just a clear direction.

Marketing Templates for Artists

Price: $25-$45
(depending on bundle)

Ready-to-use marketing guides designed specifically for visual artists who want structure without losing their voice.
Includes tools such as:
- Caption frameworks
- Bio & artist statement templates
- Call-to-action examples
- Simple visibility checklist
All designed to help you show up consistently without feeling corporate or salesy.

Art studio tools and paint brushes representing creative process and content creation for artists
Artist photographing paintings in a home studio to sell artwork online

The Monthly Visibility Plan for Artists

Price: $59

A clear plan for sharing your work without turning visibility into another job.In one focused planning session each month, you’ll map out a cohesive 4-week rhythm using three lenses: Process, Meaning, and Invitation.You’ll have a clear plan for what to share.
You won’t need to reinvent it every week.
And you’ll stay visible without taking energy away from your art.
Includes:- Monthly focus framework- 3-lens structure- 4-week posting rhythm- 12-post planning grid- Example month- Caption guidance- Minimum visibility fallback planDesigned for working artists who want clarity, not noise.

Frequently Asked Questions

Do you guarantee sales? No marketing service can guarantee sales, but I help artist improve clarity and visibility so the right buyers can find them.
What kind of artists do you work with? I primarily work with visual artists including painters, illustrators, and mixed-media creatives.
How is the audit delivered? You'll receive a personalized PDF via email within 5 business days of purchase.
Will you build me a website or manage my social media? I can offer suggestions within your budget for these types of services.

Hi, I'm Gretchen.

I'm an art lover, educator, writer, and career content creator with a passion for helping talented folks get seen. I've taught literature, worked in art galleries, built (and sold) a brand, and I have powerful corporate marketing expertise.Meaning: I understand both the soul and the strategy it takes to share your work with the world. My mission is to make art more accessible and empower artists to thrive on their own terms.

Not sure what you need? Want a custom package?
I'll point you in the right direction. Reach out and let's chat!